Traditionally, B2B companies invest resources, especially in sales and marketing across different areas where an immediate opportunity might be present. They however fail to realize that 80% of revenue comes from 20% of their customers.

Due to a lack of sales and marketing alignment and a widespread focus, revenue generation and gaining customers from larger accounts becomes a challenge. Account-Based Marketing solves this problem by helping sales and marketing focus on a set goal, target specific accounts, and plan the right campaigns.
 

Sol Media’s ABM capabilities cover the full breadth of a comprehensive ABM strategy. We can build your ABM program from the ground up, or develop specific content, creative assets, and campaigns to help fuel an existing ABM initiative.