LinkedIn Ads
Account and job-title targeting to reach decision makers at the companies you sell to.
Paid media agency · Israel
Paid media for B2B, SaaS and cybersecurity companies — built for pipeline, not just leads
Sol Media is an Israel-based paid media agency founded and led by Kathy Sol. 15+ years of experience, campaigns run in 15+ countries, Google Partner and Meta Business Partner.
Services
Google Ads
Search and Performance Max campaigns that capture buyers who are already looking for a solution.
Meta Ads
Retargeting and awareness that keep your brand in front of the buying committee.
ABM
Account-based programs focused on a defined list of target accounts.
Conversion tracking & analytics
GA4, GTM, server-side tracking and offline conversions, with measurement connected to your CRM.
Campaign audits
A clear review of your accounts, tracking and spend, with a prioritized list of what to fix.
We also work with e-commerce brands and service businesses.
How we work
- We measure to qualified meetings and pipeline, not cost per lead.
- CRM data is fed back to the ad platforms so they optimize for the leads that become opportunities.
- The ad account belongs to you.
- Monthly agreements.
Results
Anonymous examples from past campaigns.
SaaS company
~₪1,000 → ~₪50Cost per lead
Cost per lead dropped from about ₪1,000 to about ₪50 within a few months.
B2B communications-infrastructure company selling to CTOs
~₪6MSales pipeline in 4 months
A combined LinkedIn, Meta, Taboola and Google program with about ₪30,000 per month in ad spend generated a sales pipeline of about ₪6 million in 4 months.
E-commerce store
~2 → ~5ROAS
Return on ad spend grew from about 2 to about 5.
Companies we've worked with
Onit · Connact · Yandex · CommBox · Bria · Systematics · Living Optics
FAQ
Yes. We have run campaigns in 15+ countries, in English and Hebrew.
If people already search for what you sell, Google Search usually comes first because it captures existing demand. If your buyers are a defined group of job titles or companies that don't search much, LinkedIn is usually the better starting point. Many B2B programs end up combining both.
Qualified meetings, sales opportunities and pipeline. Clicks and cost per lead are tracked, but they are not the goal. Where possible, CRM data is connected back to the ad platforms.
You do. The ad accounts and the data in them belong to you.
From ₪3,000 per month, paid directly to the ad platforms. This is ad spend, not a management fee.
Let's talk
Tell us about your company and goals. We'll get back to you to see whether there's a fit.